A product that delivers significant and long lasting repair to damaged tooth enamel and dentin.
Products that provide superior repair performance vs conventional fluoride toothpaste and rinse formulations
Product demonstrates increased mineralization of damaged areas versus conventional fluoride containing products
Deposited mineral is resistant to subsequent damage/removal by brushing or acid challenge
Performance demonstrated in full formulations
Performance is demonstrated in recognized hard tissue performance tests
Unique capability that demonstrate and quantify the benefit
Product must have strong global IP (granted or filed patents)
Paste
Rinse
Gel
Human safety has been confirmed or material is GRAS (Generally Recognized As Safe)
Technology is compatible with fluoride
Technology is stable in water based formulations
Technology is compatible with typical ingredients used in oral care formulations (paste and rinse)
Product usage does not require change in habit versus conventional oral care products
Granted or filed patent applications are preferred
Technologies that provide short/term / transitory benefit
Submissions need to have IP or other protection such as Trademark, Copyright or In-market to be considered.
Only non-confidential information can be reviewed.